Here are the 6 ways you can use Google Trends to analyze your marketing data in-depth: Understanding your audience 6 Ways Google Trends Can Be Used for In-depth Marketing Analytics So, let’s talk about the ways you can use Google Trends for in-depth marketing analytics.
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Having access to data is cool, but if you don’t know how to use that to your benefit, it is utterly useless. If your sole objective is to analyze the user’s search behavior and come up with your digital marketing strategies accordingly, it is needless to say that Google Trends data is the most authentic in the market. It comes from the most popular search engine on earth. So, there is very little risk of inaccuracy in the tool’s data. For your reference, here are the sources of Google Trends’ Data as we know them:Īs you can see above, these are all the search engines that Google owns. The data that Google Trends uses come from multiple sources. This is how the tool works for the users, but if you want to learn how does it work in the backend, you need to know where does Google Trends data come from? Where Does Google Trends Data Come From?ĭata is what Google Trends provide to its users. As the number gets closer to 100, it is considered trending and vice versa. Google Trends assign a number to each search term, ranging from 1 to 100. You visit the site, put in the key terms or topics that you want to learn about, and the tool provides you with the search data related to these terms/topics. Google Trend’s interface is quite intuitive. The tool gives you access to data from all of Google’s search engines, including Google Search and Youtube. Google Trends is basically a website owned and maintained by Google – that analyzes the search data and gives its visitors an opportunity to explore insights about searches worldwide. What is Google Trends and how does it work? In this guide, we will educate you on how to use Google Trends for advanced marketing insights. Google Trends can also act as an idea-generating machine for businesses that want to venture into content creation. The tool helps businesses come up with more targeted and successful digital content ideas that will help them rank and perform better in search results. Google Trends helps such startups in identifying the viral topics in their niche.
But, if you create content that has the potential to go viral, your search engine rankings will easily ramp up. Since the website is quite new, it is difficult to establish authority and gain traction. SEO for startups is one of the toughest tasks.
No one can doubt its authenticity because it is owned and maintained by Google itself. It is available in multiple languages and is one of the most authentic sources of search data. The tool also helps the users compare the trend of two different search terms or topics. Google Trends also provides data about trends based on seasons, regions, or verticals. The tool provides search data that helps businesses, marketing professionals, and researchers to learn about the search behavior of their audiences. Google Trends is an under-rated marketing tool that has been historically sidelined by most marketers.
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